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Health warnings on cigarette packages and interest in quitting: findings from five countries conducted the Global Adult Tobacco Survey in 2011-2012

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This study examines findings from the Global Adult Tobacco Surveys in five countries: Argentina, Indonesia, Malaysia, Nigeria, and Romania in assessing the effects of health warnings (HWs) on cigarette packages and interest in quitting. This was a household survey using multistage cluster sample design. Data were collected from one respondent per household aged 15 years and above via interviewer-administered questionnaires. The impact of HWs within each gender were analyzed by age group and education level using bivariate analysis. Among current smokers, Romanian (98.0%) and Malaysian (94.1%) men, Romanian (97.6%) and Argentina (89.3%) women had the highest percentages of noticing health warnings on cigarette packages. However, less than 50% of men in all five countries and women in Indonesia, Romania and Argentina thought about quitting smoking. In addition, less than 50% of men and women tried to quit smoking in the past 12 months. These analyses provide great opportunity for countries to assess the effectiveness of their health warnings in communicating the risk of smoking to all current smokers. Countries can use these evidence-based findings to target tobacco control interventions to increase quit rates among current smokers and prevent smoking initiation among non-smokers.
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